Esports is no longer emerging, it is a global powerhouse industry generating over $1 billion annually and attracting hundreds of millions of viewers worldwide. That audience spans highly engaged fans across key buying demographics, including the highly sought-after 18 to 34 market and a rapidly growing older audience as well. Partnering with our iRacing team or sponsoring F-R Racing’s Garage Talk puts your brand directly in front of passionate motorsports and gaming fans who are loyal, tech-savvy, and highly responsive to brands that support their communities. Sponsorship is not just visibility, it is targeted exposure that builds brand trust, recognition, and measurable return.
When you sponsor us, your brand becomes part of the action through placements on race cars, broadcasts, merchandise, and digital content seen across our growing media network. This is a unique opportunity to align with a fast-expanding competitive space while positioning your company at the intersection of esports, sim racing, and digital entertainment.
Product Testing & Reviews
Have a product related to gaming, esports, sim racing, or technology? We offer hands-on testing and authentic reviews that showcase your product to a dedicated audience of enthusiasts. Reviews are featured across our website, social platforms, and extended distribution through StadiumScene.TV, maximizing visibility and ensuring your product reaches engaged viewers worldwide.
Ready to put your brand in front of a passionate and growing audience? Contact our team today to discuss sponsorship and review opportunities.
Our iRacing Team Sponsors & Affiliates
We are very thankful to the sponsors that have helped fund our team because they provide us with the funding, marketing, and exposure to help us grow. Please take a moment to check them out and thank them for supporting F-R Racing!
Disclaimer: If you click a link to go to our partner and make a purchase, it may provide us with a small commission for the referral. It does not add any cost to your order and it goes a long way to helping fund our team. We really appreciate your support!
StadiumScene.TV
You know that StadiumScene.TV is not only our main car sponsor, but they are also the official marketing and promotional team of F-R Racing. StadiumScene.TV works with content creators to help their sports-related content be seen by the general public through targeted SEO (Search Engine Optimization), social media, and marketing campaigns. You will see our blog posts and videos featured along with content from other producers from around the world. Did you know that StadiumScene.TV generates millions of views each year and continues to grow year after year?
Please support our friends at StadiumScene.TV. If you’re a sports blogger, podcaster, streamer, or video producer and come and join the StadiumScene.TV family! Many of their basic services are offered for free.
Apex Sim Racing
We are excited to partner with Apex Sim Racing, a company built by sim racers for sim racers. Whether you are upgrading your first setup or building the ultimate racing rig, Apex Sim Racing offers a wide selection of premium sim racing hardware including wheels, pedals, cockpits, accessories, and performance upgrades from many of the top brands in the industry.
We know the right equipment can make all the difference on track. Apex Sim Racing combines enthusiast knowledge with quality products to help racers get the most out of their sim experience. Check out their lineup and take your setup to the next level.
Save 5% off most items with promo code frracingonline at checkout!
Momentum Brewery
Momentum Brewing is redefining what beer can be with craft non-alcoholic brews that deliver full flavor without the buzz, proving you do not need alcohol to enjoy a great pint. As New York’s first brewery dedicated exclusively to non-alcoholic craft beer, they use a proprietary “Genius Yeast” process to create crisp, complex, full-bodied brews that taste like the real thing, just with less than 0.5% ABV and about 50% fewer calories than comparable alcoholic beers. Whether you are cutting back, staying sober, or just want a lighter option, their lineup of styles like Hazy IPA, Golden, Kölsch, and Podium Pils shows that going alcohol-free does not mean sacrificing flavor, quality, or variety.
Nixon Watch Company
In March 2025, F-R Racing became part of the Nixon watch family. Nixon calls themselves the premium lifestyle accessory brand of choice for independents, creatives, and free-thinkers the world over. Erik and D.J. both sport a Nixon watch during episodes of F-R Racing Garage Talk. Also be sure to look for special edition Nixon liveries run during our league racing.
Learn more and sign up for their contact list to save 15% off your first order.
Novo
When starting a business, it’s important to keep your personal and business funds separate for both legal and tax reasons. That’s why we use Novo, a financial technology platform powered by its bank sponsor, Middlesex Federal Savings FA. Novo offers free small business checking and an easy-to-use mobile app so banking is not something you have to focus on. We are proud customers of Novo and are excited to now promote the product offerings.
Fix Coffee Brand
Fuel your creativity with coffee designed for builders, creators, and go-getters. Fix Coffee Brand delivers freshly roasted, specialty-grade beans sourced from distinct regions around the world and roasted to order for maximum flavor and freshness. Built by founders who believe coffee is more than a drink, it is “creative fuel” for early mornings, late nights, and big ideas, the brand blends quality sourcing, thoughtful design, and a passion for living fully into every bag. If you want coffee that works as hard as you do, Fix Coffee is a simple upgrade to your daily routine.
Use Promo code ErikRichardson and Save 15% on your order!
Rogue Energy
Rogue Energy focuses on four product lines: Hydration, Energy, Shake, and Extreme (Pre-Workout). They are a gaming company at heart and offer high-quality products as an alternative to traditional sugary energy drinks. Check out their product line and don’t forget to use our promo code!
Save 10% with promo code FRRACINGONLINE
Tifosi Optics
F-R Racing is excited to be once again working with Tifosi Optics. Tifosi Optics makes high-quality. and affordable eyewear ranging from sunglasses, prescription glasses, safety glasses, and our favorite, gaming glasses!
Printful
Printful powers the F-R Racing Merchandise Store! Have you always wanted to sell your own merchandise like t-shirts, hats, hoodies, phone cases, stickers, and other products? Do you want to not manage inventory or printing? If so, then Printful is for you!
Mother’s Polish
Whether it’s keeping your car show-ready or bringing life back to race equipment and shop projects, the Mother’s line of detailing products has built a reputation for delivering professional-quality results that enthusiasts trust. From their legendary polishes and waxes to ceramic protection, cleaners, and interior care products, Mother’s helps restore shine, protect finishes, and keep every detail looking its best.
We know presentation matters just as much as performance. Whether you’re polishing up your daily driver, race car, sim rig setup, or garage display, Mother’s products are designed to help you get that extra level of finish and protection. Check out the full lineup and see why Mother’s has been a favorite among car enthusiasts for decades.
Periphio Gaming
Periphio Gaming is wants to get you a gaming PC at an affordable price. In addition, the four in one gaming set allows you to have a quality gaming setup at an affordable price!
SimpliSafe
You’ve invested a lot into your sim racing and gaming equipment and you want to protect it. With SimpliSafe, the 24/7 monitoring is affordable and easy to install. With traditional alarms, smoke/fire, flood, and glass break monitoring you can breathe easier knowing your home is protected.
Did you know that many homeowners insurance policies will offer you a discount on your annual premium if you have a monitored security system? Learn more about what U.S. News & World Report calls, “The Best Home Security of 2023” and D.J. Fluck’s preferred way to protect his home with SimpliSafe.
Pit Boss Grills
We are proud to welcome Pit Boss Grills as the Official Smoker Partner of F-R Racing. Pit Boss has built a reputation for producing high quality grills, smokers, and outdoor cooking products while also supporting both the motorsports and esports racing communities.
From grills and smokers to seasoning blends and accessories, Pit Boss offers everything you need to elevate your outdoor cooking experience. D.J. uses his Pit Boss smoker almost every week, and it has made the jump to creating restaurant quality barbecue at home easier than ever. Check out the full Pit Boss lineup online or at your local retailer and see why so many racers and backyard chefs trust Pit Boss.
Horizon Hobby
In 2024 D.J. purchased an officially licensed NASCAR 1/12 scale RC car from Horizon Hobby and cannot put it down. Just over a year later we’re excited to announce that we’re partnered with Horizon Hobby. Horizon Hobby has been a great partner to NASCAR over the last several years and with top notch hobby products from RC cars to boats to airplanes, you can see why. Stay tuned as we’ll continue to make content showing off the officially licensed NASCAR RC cars.
WaterH
Whether we’re recording an episode of Garage Talk, broadcasting a live race, or competing in a multi-hour endurance event on iRacing, staying properly hydrated is critical for maintaining focus, energy, and performance. That’s why F-R Racing is proud to partner with WaterH, a hydration-focused beverage designed to help support active lifestyles. Long races and extended broadcast sessions demand concentration and quick decision-making, and even mild dehydration can impact reaction times and mental sharpness. WaterH provides a convenient way to stay hydrated throughout the day, helping racers, broadcasters, and content creators perform at their best whether they’re behind the wheel, behind the microphone, or behind the camera.